What is a slug?
The slug is the readable part of a URL that identifies a page, for example /best-seo-tools/. A good slug is short, lowercase, free of accents and special characters, and contains the main keyword — which helps both users and SEO.
How to create a good slug?
- Use lowercase and hyphens between words.
- Remove accents, punctuation and unnecessary stop words.
- Keep it concise and descriptive.
Frequently asked questions
Are accents converted?
Yes: “é, à, ç” become “e, a, c” for a universally compatible URL.
Hyphen or underscore?
Google recommends the hyphen (-) as a word separator in URLs.